Tag Archives: Portraits

The Modern Age

This may be a recurring theme here: getting people into the modern age.  For cohorts and customers alike.

If you haven’t updated your picture since the year started with ’19,’ it might be time.

There are a number of real estate agents I’ve met after seeing only their online profile and thought, “Um…WTF?!?”  I literally had one walk right up to me at the photoshoot and I thought it must be the seller because I’d never seen this person before.

One I overheard tell someone that she’d been in the business for almost 30 years and I then realized when her headshot was taken — her hair is a different color, she now wears glasses, she’s about 30 pounds lighter….  And don’t for a minute think it’s just women — one male agent I work for has significantly less hair than in his online picture.  One no longer has the facial hair that’s in his profile photo.

I mentioned this phenomenon to another agent I work for a lot and she said that she updates her picture every 2-3 years.  She knows a good portrait photographer and schedules a shoot right after she gets a haircut and has someone do her make-up.  She then updates her business cards and website accordingly.  Smart move.

Digital photography makes this easy.  So you may have to throw out half a box of business cards.