Don’t

Don’t let anyone tell you what you should or shouldn’t be doing with your business — if it works for you and your customers, it’s right.

Here’s a shot I provided to a customer.

Family room with blank television screen replaced with an exterior shot of their house.
Family room with blank television screen replaced with an exterior shot of their house.

In an online group recently someone asked about replacing the blank television screen with a movie scene or the house or something else.  Some said, “Total newbie move” or “I used to do that before I knew better” and stuff like that.

After I sent the above picture to my client she was ecstatic as were the sellers — showed a little extra effort on my part (and if you know anything about Photoshop, it takes literally a minute to do).  The sellers now rave about that agent to all their friends. That agent gets new bookings because of that word-of-mouth and calls me for all of them.

So…if it works for you…and your customers…and you both get more business because of it, do it.

The Number

Some other photographers I know are annoyed when an agent they work with suddenly doesn’t use them for some small house they’re listing.

I explain it this way….

Every real estate agent has a number in mind.  That number is the price for which they will or will not get professional photos.  Under $X, they’ll use their cell phone.

For some that number is $0 — I’ve got a customer who calls me for one-bedroom condos that list for $70,000.

For some that number is, evidently, $10,000,000 — there’s a home for sale in my town for $1,700,000 that has cell phone pictures attached to it.   Go figure.

Either way, the agent has that number in mind and that’s what they’re comfortable with.  Move on.